December 30th, 2010

Arms

I do not think that word means what you think it means


Today while shopping in the grocery store, I spotted an interesting product.

It was an LED flashlight on a swivelling base.
It seemed clever enough, but that is not what grabbed my attention.

In order to emphasize the combination of the LEDs and the spinning base, they used a bit of typography, but ended up with something entirely different.

You see, the name of the product is:  swiveLED.

Huh, swive.  I do not think that word means what you think it means.