Today while shopping in the grocery store, I spotted an interesting product.
It was an LED flashlight on a swivelling base.
It seemed clever enough, but that is not what grabbed my attention.
In order to emphasize the combination of the LEDs and the spinning base, they used a bit of typography, but ended up with something entirely different.
You see, the name of the product is: swiveLED.
Huh, swive. I do not think that word means what you think it means.